From wedding party etiquette to nut-free ice cream panic, the latest search trends you can turn into expert commentary, reactive PR, and fast-turnaround features.
I’ve started getting the daily Google Trends newsletter – great for spotting what’s blowing up online. Yesterday’s update was packed with US-specific spikes, so if you’ve got any American clients, this one’s worth a look.
📈 1. Weddings: What’s New, What Costs, and What Still Confuses People
Searches for “how much does a wedding officiant cost” are up 200% this month, and interest in “all inclusive wedding venues” has hit an all-time high. Meanwhile, people are still asking:
Do groomsmen pay for their own suits?
Do bridesmaids need to pay for hair, makeup, and showers?
Do you tip the photographer? (yes – still a top search)
Also trending:
💍 Powder blue is the bridesmaid colour of the year
🤵♂️ Suits are 2x more searched than tuxedos for groomsmen
🖤 Black bridesmaid dresses top the search charts again
PR Angle Ideas:
Wedding planner explains the hidden costs still catching couples out
Finance expert reveals how to budget for wedding extras – without cutting guests
Etiquette expert weighs in on the most-Googled wedding questions
🍦 2. Ice Cream Recalls Are Spiking (+160%) – And So Are Allergy Concerns
Searches for “recall on ice cream” and “nut-free ice cream” are booming this week.
PR Angle Ideas:
Allergy expert breaks down what nut-free really means
Nutritionist guide to picking safer summer treats
Consumer advocate: “Why food recalls are on the rise – and how to protect your family”
🌡️ 3. Heatwave Season: At-Risk States and Boater Safety Search Surges
Alaska just hit an all-time high for “heat advisory” searches.
Also trending: “lake tahoe storm”, “boaters safety course”, and “Achilles injury” (likely tied to sport injuries during summer activity).
PR Angle Ideas:
Safety expert on the states least prepared for extreme heat
Travel expert: “Who actually needs a boater safety course before heading out?”
Home expert: Summer-proof your space without turning on the AC
💃 4. Wedding Music: Regional Divide and Emotional Moments
“Father-daughter dance songs” and “exit songs” are leading music-related wedding searches. Surprisingly, Louisiana and Alaska are the only states favouring live ensembles over DJs.
PR Angle Ideas:
Music curator: Why first dance trends still centre around nostalgia
DJ vs. Band? A planner settles the debate
Regional wedding quirks media should be watching
💸 5. The Real Wedding Budget Priorities
Top searches on how much to budget for…
→ Flowers, Alcohol, Invitations
Still big: Dress, Rings, Venue – but there’s rising interest in less-discussed costs like day-of coordinators and wedding insurance.
PR Angle Ideas:
Finance pro breaks down what couples forget to budget for
Insurance expert explains when wedding insurance is worth it
Data-led pitch: Average spend breakdown per wedding element in 2025
👗 6. Nostalgia Is Having a Moment – From Coffee Shops to Kendall’s Tank Top
Searches for “Global Village Coffeehouse” and “Corporate Memphis” are booming. Pair that with a +170% spike for “Kendall Jenner white tank top”, and you’ve got a full 90s comeback in motion.
PR Angle Ideas:
Cultural commentator explains why 90s aesthetics are everywhere
Stylist: How to recreate the Kendall tank look for under £30
Interior designer: Bring the 'Global Village' vibe into your home
🎥 Bonus Trend: Where Was The Sirens Filmed?
Top-trending film location search this month. Great for travel and pop culture crossover PR.
Need Help Turning Trends into Coverage?
Whether it’s fast commentary, trend-led releases or media angles tailored to your niche, we’re always scanning what’s next – so your brand stays newsworthy.
Hit reply if you want to jump on one of these trends – or need help turning search data into stories.
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