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What’s trending and what’s hot this week?
📈 Flatback earrings are having a moment — searches have jumped 65% in the past year, and they’re now pulling in over 126,000 searches a month according to Glimpse.
So why the sudden spike?
Here’s what’s likely driving it:
People are ditching traditional studs for more comfortable, “sleeper-friendly” jewellery
TikTok and YouTube reviews
Rising interest in hypoallergenic jewellery, minimalist piercings, and more curated ear stacks (especially among Gen Z)
How Digital PRs can jump on it:
🎯 Beauty clients? Offer expert comment on the benefits (or limitations) of flatbacks — think aftercare, safety, and materials.
🎯 Ecommerce brands? Share internal data on purchase trends, returns, or how flatbacks compare to classic studs.
🎯 Fashion or lifestyle? Run a roundup of “the most-searched jewellery terms this year” with flatbacks leading the charge.
🎯 Medical or wellness adjacent? A piercing expert could talk about skin sensitivity, metals, or healing time — TikTok-friendly but science-backed.
🎁 Just for newsletter subscribers:
Download “100 Ways to Use Reddit in Digital PR” – free
Reddit’s where real conversations happen — and when used properly, it’s one of the most powerful tools in your Digital PR toolbox.
As a thank-you for being part of this list, I’m giving you free access to my full swipe file:
✅ 100 smart, strategic ways to use Reddit to spark campaigns
✅ No fake threads, no fluff — just angles that actually land
✅ Focused on finance, travel, and health sectors — but adaptable for any niche
It’s only available to subscribers 👇🏽
Give this Newsletter a share if you found it useful!
The ChatGPT Course for Digital PR’s
This week, I’ve launched something a bit more in-depth:
👉 The Digital PR ChatGPT Course
🎯 Only £19.99 for a limited time
It’s a full walkthrough of how to actually use AI tools like ChatGPT, Reddit, Midjourney, and DALL·E as part of your PR workflow, from ideation through to outreach.
You’ll learn:
✅ How to use Reddit + ChatGPT to spot real trends and pain points
✅ Prompts to generate stronger angles, headlines, and press hooks
✅ How to write press releases and pitches that don’t sound AI-generated
✅ How to create campaign visuals using Midjourney and DALL·E
✅ How to build your own Custom GPT to help with quotes, comment drafting, and more
This is built for Digital PR’s — whether you’re working on lifestyle campaigns, finance brands, legal clients, or anything in between.
Inside, you’ll find examples, walkthroughs, and ready-to-use workflows you can plug straight into your week.
🎯 It’s available now:
https://cupidpr.sellfy.store/p/the-digital-pr-chatgpt-course
Let me know what you think if you grab it, and as always, I’ll keep posting free tips each week too.
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Marketing ideas for marketers who hate boring
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
