Cupid PR Newsletter | December Addition 🎄

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We’ve finally reached the final stretch of the year. Newsrooms are winding down, brands are still pushing for “one more piece of coverage”, and January stories are already being commissioned.

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

December is always the same pattern: quiet news cycle, fewer staff in the office, but plenty of space for simple, useful stories.
If your angle genuinely helps a journalist file quickly, they’ll use it.

Here’s what’s worth focusing on for the rest of the month — and what 2025 has shown us about how PR really works now.

Journalists lean towards practical, easy-win content this month:

Anything that helps people plan, save, fix or understand something does well.

Editors like data-led pieces around:

If you have internal data, now is the time to use it.

This is the fastest route to coverage in December.
Producers want a clear quote they can drop into a piece — no angle dressing, no big campaign needed.

After a year of pitching, journalist interviews, and testing what actually converted into links, a few things became clear:

Stories tied to real behaviour consistently outperformed “big concepts”.

A good comment landed faster than a campaign with a landing page.

If the hook wasn’t tied to something happening now, it didn’t get opened.

Local papers picked up more data-led stories than usual this year.

January moves fast. Editors line up:

Having quotes ready gives you a head start.

Create a simple bank of:

You’ll use these every week next year.

Everyone is tired.
A straight, factual subject line + 3 lines of main copy is all that’s needed.

These are the only ones you really need this month:

Find journalists writing next-year predictions:

See what was covered this exact week last year:

Identify rising Google searches in your niche:
Google Trends → “Rising” → United Kingdom → 7 days.

This will guide half of your reactive ideas.