Meet Sophie – Digital PR Specialist and Owner of Cupid PR From idea to execution, Cupid PR handles every part of your digital PR.
After 13+ years of building links, landing headlines, and ghostwriting commentary that makes brands look good and Google happy, I set up Cupid PR to do things differently: no blagging, no black-hat tactics, just smart, strategic Digital PR that works.
This newsletter pulls back the curtain. Each edition will give you a behind-the-scenes look at what’s landing links right now, the trends worth jumping on, and the real tactics I use to wow clients and win coverage.
Whether you're a CMO, a freelancer, or somewhere in between - welcome.
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Headline Psychology: Why UK vs US Pitches Need Different Hooks
Over the past few months, I analysed 3,127 headlines from top-tier UK and US media – and the patterns are impossible to ignore.
It’s not just about having a good story. It’s about how you frame it.
Here’s what I found:
🇬🇧 UK Editors Favour Subtlety Over Shoutiness
“Brits say…” remains a magic opener – especially for polls or behaviour-led stories
Headlines often lean on dry humour or mild shade (think: The £1 mistake ruining your home insurance)
Inferred drama works better than clickbait – clever trumps loud every time
🇺🇸 US Media Wants Clarity, Emotion + Payoff
Lead with a benefit: This TikTok hack could save you $500 on flights
Emotional triggers like “outrage,” “obsessed,” and “shocks fans” perform strongly
Outcomes matter: Here’s what happened when… or She tried it – here’s what she found
How I Did It:
I pulled headlines from outlets like The Mirror, The Guardian, MailOnline, BuzzFeed News, Insider and more using Ahrefs. Each headline was tagged and categorised by tone, structure, and language – revealing clear country-by-country preferences.
The takeaway?
If you’re pitching the same subject line to The Times and BuzzFeed News, you’re already behind. The same story needs a different psychology.
Summer Reactive Opportunities
Travel TIP: This is Kumharas in IBIZA - no filter used, and not a touristy place
Glastonbury 2025 – The Last Festival Before the Hiatus
Event Dates: June 25–29, 2025
Angle: “The last dance at Glasto – how Brits are marking the end of an era.”
This is the final Glastonbury before it takes its traditional fallow year in 2026 – meaning media interest will be even more intense than usual.
There’s huge potential for:
Cultural commentary: The economic and cultural impact of Glastonbury taking a break – especially for local traders, small vendors, and festival fashion brands.
Trend-led content: “The fashion, wellness, and behaviours we’ll remember from the last Glasto.”
Nostalgia + predictions: “What will Glastonbury look like when it returns?” or “What should replace Glastonbury in 2026?”
Summer Solstice – June 21, 2025
Angle: “Is Britain becoming more spiritual? Summer solstice events surge.”
This year, the Solstice falls on a Saturday – setting up a weekend of record attendance at Stonehenge, yoga retreats, and wellness festivals. Tap into:
Wellness and escapism: Commentary from brands on “why Brits are craving connection to nature more than ever.”
Data story: Surge in Google searches or booking trends for rituals, retreats, or solstice events.
Lifestyle tie-ins: Candle brands, crystal stores, or mental health platforms can piggyback on this interest with quotes or guides.
EURO 2025 Women's Football Tournament – Ongoing in June
Angle: “Why the summer of sport is finally for everyone – not just the lads.”
With the women’s Euros running through the month, June is packed with football opportunities:
Commentary on fandom culture: Rise of female-led viewing parties, TikTok reactions, and family-friendly pub screenings.
Consumer angle: Sales surges for merch, snacks, or outdoor screens.
Crossover content: Beauty/grooming tie-ins, football fashion, or branded game-day guides.
🔓 Free Downloads That Actually Deliver Links
Not just another checklist. These are the exact playbooks, templates and industry-specific tools I use with clients to land national coverage and follow links — without fluff, AI-generated filler, or made-up metrics.
What’s inside:
The Small Business Digital PR Playbook – tailored advice for fitness, beauty and wellness brands
Cupid PR’s Link-Winning Pitch Template – steal my email that gets journalists to bite
The Digital PR Strategy Deck – if you’re pitching to your boss or clients, this is your weapon
💾 All available here: cupidpr.sellfy.store
No catch. Just practical tools for people who want to actually get links, not just talk about them.
That’s it for this week.
That’s all for this week - short, sharp and (hopefully) useful.
I’ll be back next week with fresh insights, angles and real talk on what’s working in Digital PR right now.
Feel free to forward this to someone who needs a boost in the link-building department, or just loves a good pitch.
Until then,
Soph x
Cupid PR
