Welcome to the July edition of the newsletter - lets take a look at what’s going on in the Digital PR and SEO industry.
📣 What’s New in Digital PR & SEO – July 2025
Here’s your rundown of the biggest industry shifts this month, and why they matter:
🚨 Google’s Core Update Is In Full Swing
The June 2025 core update officially rolled out on 30 June and is still causing SERP shakeups. Early winners? Sites prioritising semantic structure, intent-focused content, and genuinely useful info. If your content isn’t layered with meaning, expect to drop.
💬 Social Proof Now a Search Ranking Factor?
With Google’s AI Overviews showing signs of using forum content and social reactions, what people say about you (Reddit threads, X conversations, reviews) could soon impact how often you appear in AI search results. Smart PRs are already planting narratives on community platforms.
📱 Instagram Just Became SEO-Relevant
Big news: Instagram Business/Creator accounts are now indexable on Google. Captions, carousels, Reels, even alt-text are crawling their way into search rankings. If your digital PR doesn’t involve Reels + keyword-rich captions, you’re missing out on passive SEO wins.
📈 AI Traffic Converts Better (But Still Small)
AI-sourced traffic still makes up <1% of total site visits — but it converts 23x better than traditional search traffic. Time to prep your content for AI Mode (authoritativeness, structured data, and short, sharp expert insight wins here).
💡 PR Hook of the Month: ‘Preferred Sources’
Google’s testing a feature that lets users favour certain outlets in search. Smart brands are now pitching to become a preferred source — by doubling down on trust, transparency and publishing under real, reputable voices.
📅 Key PR Dates – Late July & August 2025
📆 Date | 📰 Hook / Opportunity |
|---|---|
15 July | World Youth Skills Day – Skill-based education, apprenticeships, youth employment. |
17 July | World Emoji Day – For tech, UX, workplace culture, Gen Z angles. |
20 July | Moon Landing Anniversary – Sci/tech, ambition, career retrospectives. |
24 July | Parents’ Day (US) – Parenting, elder care, family-first marketing. |
30 July | International Day of Friendship – Travel with friends, wellness, loneliness, tech for connection. |
1 August | Yorkshire Day (UK) – Local pride, travel, food, accents, brands based in the North. |
4 August | Coast Guard Day (US) – Maritime, safety, US travel/tourism. |
8 August | International Cat Day – Pet care, feline health, adoption, catfluencers. |
15 August | National Relaxation Day – Burnout, wellness, digital detox, spa, skincare. |
19 August | World Photography Day – Camera tech, social media tips, nostalgia. |
25 August (UK) | Summer Bank Holiday – Last-minute trips, end-of-summer spending, ‘back to routine’ messaging. |
🎧 What to Read, Watch or Listen To This Month
Quick media recs your audience will actually use.
Podcast: Search Off the Record – Core Update deep dive episode is packed with quotables.
Read: The Times’ feature on how AI might kill clickbait (and what’s next for SEO).
Tool to Try: AlsoAsked.com – free insights into People Also Ask queries for campaign ideation.
Bonus: Check out Sourcee for automated media monitoring + reactive PR leads (it’s like HARO, but modern).
📚 What’s on the Blog This Month?
Dive into practical, SEO-focused Digital PR insight tailored for busy PR pros:
Expert Guides & Templates
From how to structure your digital PR campaigns to customisable press release and outreach templates, we’ve got you covered.
Sector-Specific Strategies
Whether you're in tech, health, finance, fashion, or travel, our deep-dive posts show how to tailor Digital PR to your industry — with real-life examples and tactics.
Linkability Insights
Learn what makes content actually linkable, beyond being ‘bold’ or ‘newsworthy’. We break down the anatomy of high-performing digital PR assets and explain how to form a link-first mindset .
HARO & Outreach Hacks
Get the insider's edge — step-by-step walkthroughs for crafting standout HARO responses and converting outreach into placements (with follow-on links)
These posts aren’t just theory, they’re distilled from campaigns that have delivered white‑hat links, real referral growth, and SEO lifespan. Perfect for someone who needs tactical takeaways in under 10 minutes.
Want to work together?
If you need Digital PR that delivers backlinks, rankings and real coverage — get in touch.
📍 One-off campaigns or long-term support
📍 White label available
📍 Case studies on request
